FAQ

We don't have a flat per-word cost. Some of the factors that determine either per-word or per-project costs include:

• your deadline
• subject matter complexity
• amount of research required
• the need for interviews
• SEO requirements

If you’d like to email a description of your project or call to discuss it, we’d be happy to give you a no-pressure estimate. We can also try to design a job to a specific price point.

Maybe you should — it really depends on your writing ability, enjoyment of the process and the best use of your time. Many people can write proficiently … if they have enough time. The challenge of business content production is writing well week after week. For creating your own content to be worthwhile, you probably not only have to write well, but you have to be able to write quickly — and have the time to write regularly.

Like many other forms of advertising, content marketing is most effective when done consistently. And if you can generate more profit by allocating the hours you would have spent writing to generating leads and closing sales, then the choice is probably clear. However, if it does make sense to produce some content yourself, we can often provide editorial support. Or, you may be a good candidate for our blog coaching program. Give us a call to find out more.

It really depends on your content marketing goals, but we think once a week is a probably good place to start if you’ve never done it before.

We sure can. We tailor our approach to whatever the target medium is. Writing for the web is different than writing for print, and print approaches can differ depending on the project (e.g., a white paper vs. a brochure, etc.) We’d be happy to speak with you about your specific needs.

Taking a unique angle to a topic that reflects your distinctive brand personality can help your blog stand out. You can also add humor to make a post more interesting and entertaining (just be sure you're actually funny). Also remember that offering readers really useful information in an easily digestible format is almost always a winning strategy.

We have a network of freelance producers that can cover a wide variety of topics. Depending on the subject matter, we can conduct research to create your content. Additionally, if you’re an expert in the topic of interest (which you likely are if you're in the business), one of our writers can interview you and then create a piece based on the information you provide.

We’ll develop a strategy for your blog based on your business objectives, brand personality and target audience. We'll generate a list of topics and create an editorial calendar, so there’s no need to search for topics to blog about from week to week.

Yes. We craft posts as a part of your content marketing strategy. We just don’t post directly to your social media accounts, nor will we access or make changes to your website through your CMS.

It depends on how often you post and the competition for traffic in your space. By looking at your website analytics, you can get real-time feedback about the engagement on a particular piece of content. And that means you can keep adjusting your strategy until you get the results you're looking for.

The only way to know for sure is to talk to us about it. But if we can use you as a source for information, the answer is probably yes.

We can do this, but we'll want to look at it first to make sure we feel we can do a good job with it. If we feel we can help, we'll work with you hands-on to wordsmith your ideas and polish your prose.

There is no set per post price, although our starting point for blog programming and production for new clients is currently set at $500/month. There's no long-term commitment, other than agreeing to have content produced up to two months in advance.

Here are some of the variables that we look at in order to determine cost:

• post frequency and volume
• complexity or technical level of the subject matter
• any need for background research
• whether ghostwriting or interviews are required
• desired post length
• number of revisions requested

We’d be happy to discuss your particular needs and give you an estimate for your blog.

Usually, depending on exactly how fast you need it and how busy our writers are. By working 6-8 weeks ahead, you should have some content “banked” up, which usually avoids the need for any rush work. If there is a last-minute need for content, we will make every effort to accommodate your request. But as you would probably expect, there may be a rush charge to speed up the process.

We'd be happy to. Just call 725-MY-NEXUS and talk to us about your needs. You'll never get a high-pressure sales pitch from us.