The Nexus
Get the Best Bang for Your PPC Buck: Smart Strategies for Financial Firms
The financial services sector, comprising industries from insurance to fintech to retirement planning, is a battlefield when it comes to pay-per-click (PPC) advertising. With 65% of small-to-mid-sized businesses actively investing in PPC and an average cost per click (CPC) of $3.72 in the financial industry, competition isn’t just steep — it’s expensive. Top CPC rates […]
Read MoreSEO and PPC, Better Together
Supplementing your organic content strategy with a Google PPC campaign can help drive targeted traffic and maximize its reach — as well as achieve faster results. Consider leveraging Google Ads in the following situations: Launch of a new product or service. Generate immediate visibility and attract potential customers to content around a new offering, increasing […]
Read MoreAnatomy of an Effective PPC Landing Page
In today’s fast-paced, digital-first marketing landscape, a well-executed pay-per-click (PPC) campaign can be a game-changer for businesses looking to quickly boost their online visibility. But while PPC campaigns can deliver impressions and clicks, it’s your landing pages that have the power to actually convert all that traffic you’re paying for. A PPC landing page differs […]
Read More8 Steps to Create Your Next Marketing Video
These days, no digital marketing strategy is complete without video in the mix. In fact, more than 80% of marketers say video is more important than ever, according to a 2022 report from research and advisory firm Demand Metric. Video content is mobile-friendly, enjoys higher levels of engagement than written content and can convey your […]
Read MoreHow to Give Your Content Heart
The best content can add value for companies on many levels. It can generate and nurture leads, boost brand awareness, create demand, improve customer retention, increase conversions, enhance customer lifetime value and more. But to be maximally effective, content also needs to connect with your audience on a gut level. After all, many buying decisions […]
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