Google Ads
Your Next New Customer Is Searching for You!
Leverage Google Ads to generate leads, build your brand and promote your content. Start driving traffic to your website immediately with targeted ads on Google and YouTube.
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PPC Services
Boost Brand Awareness
Increase the visibility of your business by targeting branded, industry-specific and competitor keywords for your products and services.
Promote Your Content
Build an online audience by encouraging blog and video views — and newsletter or YouTube subscriptions. Gain valuable insights into audience preferences.
Generate Leads & Drive Sales
Use targeted ads to attract leads, schedule demos, enroll webinar participants and promote free product trials. Drive conversions, subscriptions and sales.
Get Seen on YouTube
Enhance your reach on mobile and grow your YouTube audience — target viewers by audience demographics, keywords, search history/audience intent and channel subscriptions.
Get started today — your next satisfied customer is waiting to find you. Contact us for a free quote!
Full Service PPC
- Keyword research: Identify keyword opportunities that align with campaign and business goals.
- Ad creation: Craft compelling ad copy to encourages clicks.
- Ad targeting: Based on demographics, location, psychographics, ad placements and devices.
- Campaign management: Split testing and ad optimization, as well as adjustments to targeting and bid amounts based on performance tracking data.
- Conversion tracking: Monitor key metrics such as views, clicks, calls, lead form submissions, newsletter signups and conversions for more effective ad spends.
- Reporting and analysis: Reporting insights on campaign performance to identify areas for improvement and enhance ROI.
What's Holding You Back?
“My budget is limited.”
Professional management of brand awareness PPC campaigns starting at $195/mo. + 10% of ad spend with minimum $795 Google Ads monthly budget (plus one time set-up fee).
“I don’t want a long commitment.”
We offer month-to-month service with no long-term commitment.
“My keywords cost too much.”
An effective long-tail PPC strategy can lower costs by targeting less competitive keywords — often with higher buyer intent. Strategic, performance-based bid management helps maximize your ROI.
“PPC hasn’t worked for me in the past.”
There are many reasons campaigns underperform, including: unclear campaign goals, inadequate keyword research, lack of segmentation, poor targeting and performance tracking, and lackluster landing pages, USPs and CTAs. We address all these areas.
“My competitors are just too big.”
We love helping underdogs! We help you compete against the big players with a multipronged approach that includes: effective bid management, geotargeting, negative keywords, ad extensions, optimized landing pages and remarketing.
“PPC results don’t last.”
It’s true that PPC only works as long as you continue to buy clicks, but that’s why we offer integrated PPC and content marketing services to help jump-start your results and generate sticky traffic over time.
“I don’t know what keywords to target.”
We’ll research high-value keywords targeted to your market segments and include negative keywords to help avoid spending your ad budget on irrelevant clicks.
Compete and Win
With Google Ads
- Fast results for product launches and new brands.
- Expert conversion copywriting to maximize campaign results.
- Lead magnet creation (white papers, ebooks, infographics).
- Buyer persona development.
- Multimedia/video landing pages.
- Integrated content marketing and PPC advertising programs.
- Custom video ad campaigns.
- Custom solutions for corporations, franchises and mid-sized businesses.
- Expert content marketing and targeted PPC to get — and hold — prospects’ attention.
Insights
Anatomy of an Effective PPC Landing Page
In today’s fast-paced, digital-first marketing landscape, a well-executed pay-per-click (PPC) campaign can be a game-changer for businesses looking to quickly boost their online visibility. But while PPC campaigns can deliver impressions and clicks, it’s your landing pages that have the power to actually convert all that traffic you’re paying for. A PPC landing page differs […]
8 Steps to Create Your Next Marketing Video
These days, no digital marketing strategy is complete without video in the mix. In fact, more than 80% of marketers say video is more important than ever, according to a 2022 report from research and advisory firm Demand Metric. Video content is mobile-friendly, enjoys higher levels of engagement than written content and can convey your […]
Easy and Effective Content Marketing for Financial Professionals
Content is constantly whirling all around us — landing in our inboxes, popping up in our social feeds and playing on YouTube. If you’re a financial advisor, insurance broker or other finance professional, you might be feeling overwhelmed at the thought of jumping into the content game. After all, cold calling is hard enough. But […]