The Nexus

SEO and PPC, Better Together

Supplementing your organic content strategy with a Google PPC campaign can help drive targeted traffic and maximize its reach — as well as achieve faster results. Consider leveraging Google Ads in the following situations:

• Launch of a new product or service. Generate immediate visibility and attract potential customers to content around a new offering, increasing awareness and driving early adoption.
• Competitive keyword environments. When organic search results are dominated by well-established competitors, Google PPC campaigns can help ensure your content doesn’t get buried on search engine results pages.
• Time-sensitive promotions. Google Ads can drive immediate, targeted traffic to your content, allowing you to capitalize on short-term opportunities.
• Testing and optimizing content. The valuable data and insights you gain by running Google Ads can enable you to hone and refine your target audience and overall content strategy (e.g., click-through rates on split-tested headlines).
• Target market expansions. Quickly reach new demographic segments or geotarget your audience and jump-start your content’s visibility while you build an organic online presence.
• Seasonal campaigns. Promote content related to seasonal events or trends, ensuring that you capture users’ attention during peak periods.
• Newly established company blogs. Drive initial traffic and visibility for your new business blog, and kick-start audience growth and engagement while organic SEO efforts take effect.
• High-value content promotion. For content pieces with significant time and resource investment — such as white papers or e-books — Google Ads can help your content creation efforts generate a stronger return on investment, whether you’re looking to grow your email list, book appointments or expand your audience.

By strategically combining Google Ads with longer term organic growth strategies, businesses can optimize their content campaigns and achieve both short-term and long-term goals. Nexus Content is now incorporating Google Ads management into our suite of content marketing services. Contact us today for a free quote.