Year-end Roundup: Top 5 Posts of 2022
It’s been a great year at Nexus Content. As 2023 approaches, we’d like to look back at some of the blogs we posted over the past 12 months. From content marketing tips to a review of Google’s game-changing search update, we’ve put together a retrospective of some of our best content from 2022.
Google Cracks Down on Low-value Content
There’s a lot of low-value content on the internet, from keyword-stuffed filler pages to AI-generated text. That’s why Google’s new “helpful content update” is poised to help reprioritize content that’s written “by people, for people.” Learn what Google’s new update looks for when it ranks pages — take a look and find out if some of your content might be about to rank lower on the Big G.
Make Your Content as Consistent as a Big Mac
McDonald’s has a standard recipe for the Big Mac — it’s the same set of ingredients every time. And it turns out, content creators could learn a thing or two from this popular sandwich. Discover how maintaining consistent information and style, or “ingredients,” in your content can build credibility and elevate your brand. Check out the post for 10 easy ways to make sure you’re building consistency into your communications.
Content Is an Easy Win for Financial Professionals
Financial professionals may feel a little intimidated by the idea of producing content. But even short, easily digested tidbits can help establish you as an expert or thought leader in your field — as long as they add value for your audience. Read our blog to learn how content can be an easy win for your financial business.
Is Your Marketing’s Performance Oscar-worthy?
Video is becoming an essential part of omnichannel marketing. We explore the advantages of integrating video into your marketing efforts, and how easy it can be to use video to reach the right audience. Sit back, grab some popcorn and read our post to find out how Nexus can help bring movie magic to your brand.
Boost Your Brand by Writing
The writing’s on the wall: While visuals and video are essentials in content marketing, it’s important not to neglect your text. Written content can be a great way to establish thought leadership and increase your bottom line. Check out the post for a list of 10 ways to help solidify your voice and build your brand by writing.
Looking Ahead
As the year draws to a close, we’re not just reflecting — we’re also looking ahead. We have a great lineup of practical tips, advice and marketing knowledge to share with you in the coming year. Have a great holiday season, a happy new year and a wonderful start to 2023.