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The Nexus

If You Only Make One Marketing Resolution in 2023, It Should Be This

Video content consumption has grown by leaps and bounds in recent years. During the pandemic, online media usage rose by 215% in the U.S. And in 2022, audiences spent an average of 19 hours a week watching videos online. With video, you can reach a wider audience, convert more leads and set your brand up […]

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Year-end Roundup: Top 5 Posts of 2022

It’s been a great year at Nexus Content. As 2023 approaches, we’d like to look back at some of the blogs we posted over the past 12 months. From content marketing tips to a review of Google’s game-changing search update, we’ve put together a retrospective of some of our best content from 2022. Google Cracks […]

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A Ghostwriter Can Make All Your Writing Problems Disappear

You’ve got big ideas that you want to get out in the world, but you have a little problem. Writing isn’t exactly your thing. Or maybe you just don’t have time to put pen to paper (or fingers to keyboard). The good news is whether you want to publish a blog, book, magazine article or […]

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Write Your Way to a Healthier Bottom Line

Warren Buffet notably said that one way to increase your worth by at least 50% is to hone your communication skills. And the same may well be true for organizations — from start-ups to SMBs to large enterprises. Here are 10 ways to help build your brand and bottom line through effective content and comms. […]

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How to Easily and Affordably Integrate Video Into Your Marketing Strategy

If you’re not leveraging video marketing, you’re probably losing market share to the competition. Video offers a number of clear advantages over other marketing channels. Video humanizes your brand. Videos, especially when company leadership, employees or customers appear in them, can personalize your business in a way that written content simply cannot. And by doing […]

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