The Nexus — Content Marketing & Brand Storytelling Blog

Beware the Content Graveyard

Creating a consistent outflow of effective, high-quality content is challenging. We get it, and we’re here to help. Nexus Content offers a range of options for businesses and brands from full-service content planning and creation to content consultation and coaching. We can integrate seamlessly with corporate marketing teams, your staff of in-house writers, social media […]

Look up to 30 Years Younger Online With This Content Tip

Appear more youthful instantly — and without the need for any painful filler injections. This tip is simple and doesn’t require a trip to the dermatologist: Simply stop using two spaces after sentences. The double space is a telltale giveaway that you spent your youth hunting and pecking away on a Smith-Corona rather than […]

How to Make Your Content More Like a Big Mac

There are two sides of the coin when it comes to content: what you say, and how you say it. The former is a lot sexier and gets more attention than the latter. But the fact is, when it comes to content, consistency + quality = credibility. And no matter how cool and creative your […]

Social Impact Marketing: Adding Value With Your Values

Now more than ever, consumers not only want to like the products they buy — but also who they buy them from. Increasingly, they’re holding businesses to higher ethical standards, and placing ever greater importance on the extent to which a company shares their values and aims to improve the community in which it operates. […]

12 Ways to Repurpose, Re-use and Recycle Blog Content

One really great thing about blogging is that while you’re promoting your products and services, you’re also creating a tangible, lasting asset for your business — one that can and should be repurposed, promoted and amplified many times beyond its original use. Because if you’re not re-using your posts, you’re not maximizing the ROI on […]